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Areas of comparison between auction
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Kramer &
Kramer |
| 1. EXPERIENCE |
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Logo and Name Recognition
Auctioneer knowledge of product & marketing
Reputation & Trust of Buying Public
Ability to attract qualified bidders
Conducted like kind auctions, regularly
Licenses - various and bonding |
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| 2. PERSONNEL |
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Full time Office Support, Office Manager
Full time On Site Support, Auction Manager
Ability to perform within time deadlines
Set up, moving and packing knowledge
Clerks, cashiers, packers, movers & runner
Employee status, thereby covered by workers comp
Ability to "send in the troops: to make sure all is ready |
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| 3. CENTRAL OFFICE |
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Present a professional image
Location easy to find for buyers and sellers
Adequate size for meetings, storage & research
Security system and lighted parking lot
Library with adequate price and reference guides
Confidential executive office and/or meeting room |
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| 4. OFFICE & AUCTION EQUIPMENT |
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Loudspeaker systems, and back up system
Computer system for clerking auctions, wireless
Computer system for marketing, color printers
Digital copier with catalogue and correlating ability
Vinyl sign maker, custom and stock signs
Cargo van, trucks, podiums, tarps, etc.
Mobile Office-RV, secure registration & computers
Unlimited tables, custom boxes, supplies, etc.
Rental knowledge, Port Toilets, Buildings, etc.
Camera, digital camera, VCR and video needs |
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| 5. COMMUNICATION ABILITY |
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Ability to receive and handle inquiries on your auction
Telephones in office and number of lines
Cell phones with key personnel and clerking vehicle
Portable Radios for auction staff at auction
Web Page presence and keeping calendar updated
800 number for clients, buyers and sellers
E-mail ability and response time
Knowledgeable support staff on phones |
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| 6. MARKETING ABILITY & KNOWLEDGE |
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Ability to market your auction to the right sources
Bulk newspaper contracts
Mailing lists number and postage rates
Color printer, copiers with ability to make catalogs
BIP©, (Bidder Information Packet)
Financial and Appraisal Records |
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| 7. AUCTION DAY |
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Personnel, as described above to setup auction
Auctioneers, and ability to call in backup
Lunch Wagons, Building rental equipment
Ability to conduct a smooth auction
Security of cash, checks and important papers
Knowledge of laws, authorities and neighborhood
Sales tax on auction
Insurance policies and status of liability |
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| 8. POST AUCTION |
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Guarantee of funds, checks, unpaid & thefts
Longevity of location and area
Disbursal of net proceeds or profits of auction
Payment of debts from auction proceeds |
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| 9. COMMISSION AND FEES |
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Rate of commission and what it includes
Add-ons, such as Advertising & Marketing
Co-operative agreements with other offices
Reports to seller or other agencies
Intangibles: Personality, Sentimentality, Friendship, etc. |
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| 10. TOTALS AND CHOICE |
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